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If your selling christmas related luxuries, then there should be a good to strong turn up in business. However after Christmas, that will go back to normal, and the pharma boys, will start to make more money, as everyone realises that they spent everything at christmas, and start worrying.
This month is simply due to the fact that amazon.com is THE christmas online store. They offer so much .... if you can get a targeted visitor to amazon this month you have a much better chance in converting due to the holiday.
Looking forward to the boost in pharmacy sales in January. I was thinking things would also be looking good in late winter and early spring for the diet pills ;-)