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Now you're considering joining up affiliates to market your product. But consider this: what happens if 20 affilates sign up, and due to their rather over eager optimization techniques, they knock you from your #1 spot, we'll say, right down to the second page of Google results.
But you're thinking, "It doesn't matter, the affliates are trying to sell funky widgets anyway". But what if they take your SE position, but the contents of their sites are amateurish, and do a lousy job at convincing anyone that your funky widgets are any good. Of course, your own site - the former #1 position holder - does a completely professional job at selling.
So can affiliates do more harm than good? If you already have the #1 position, should you risk sharing that traffic around?
Is this seen as an addition to your link popularity? Or is each url seen as unique, therefore having no effect on your www.widgets.com url?
But on the other hand, if they can out optimize you, they are probably professional enough to write good sales pitches.