Welcome to WebmasterWorld Guest from

Forum Moderators: eljefe3 & skibum

Message Too Old, No Replies

Affiliate / banner programs like fastclick.com

That pay per impression



2:20 pm on Nov 19, 2002 (gmt 0)

10+ Year Member

Are there other affiliate / banner programs like fastclick.com that pay you per impression?


3:30 pm on Nov 19, 2002 (gmt 0)

Try fastclick, burst, or advertising (.coms).

A word of warning, however. They are not giving much that pays out. I'm sending about 15 000 page views a day and getting less than $1.00 for that when you factor in defaults and the cut that these networks take. It is so sad that I've given up looking at my monthly revenue. I thought the market had bottomed out last year but I think it has gone even lower in the last few months. Or so it seems.

Popups are a different story. Fastclick gives out quite good CPMs if you are willing to serve popups. If you have some decent kind of traffic you might want to look into affiliate programs.


6:03 am on Dec 4, 2002 (gmt 0)

10+ Year Member



2:03 pm on Dec 4, 2002 (gmt 0)

10+ Year Member

I second Bogglesworld - my traffic rises and rises, but the income from burst/fastclick stays the same - for almost two years!


5:04 pm on Dec 4, 2002 (gmt 0)

10+ Year Member

Hey Top5jamaica,

No matter how good, how popular or how high is the rate the Ad Network pays you, they all (i suspect), do not pay you enough.

I have a big high-quality traffic web site and I've quit three major networks because I did not think the payout was anywhere close to fair.

Most of them, I believe, cheat the publishers, using variety of methods I've discovered (I will not describe all of them). However, I'll share with you the last one I've found. I have just recently discovered that FastClick.com pays the publishers only the for the first three banner impressions they generate for their visitors. So if someone comes to your site and makes 30 page viewes, FastClick will only show paid banners the first three times. All other 27 impressions they use for either very low rated banners or their own use. How fair is that? And they say nothing about this in their terms of agreement.

While I was generating over 10-15 thousnd of impressions daily for them, I was never been able to earn more that $1.50 per day. The average was $0.70-0.80. With that payout, I get more use of filling that space for my own project-internat needs.

So I guit three major networks for this reason (one of them paid me only $0.05 per day - cn you believe that?), but FastClick had the highest payout rate so far.

By the way, I lowered by advertising rates to the lowest possible levels and now get many advertisers on my own and still make times more than if I had remained with any of the Ad Networks.

If ANY OF YOU had the same or different experiences with any ad networks (doesn't matter if it was a CPM, CPC or both), please share them with me.



6:43 pm on Dec 4, 2002 (gmt 0)

The big ad networks focus on run-of-network (RON) advertising, and most of their talk about targeted advertising is just that: talk.

It would be wonderful if a few smart, entrepreneurial types with knowledge of specific industries would create ad networks that focused on those industries. Travel is a topic that comes to mind. There must be thousands of national and state tourist offices, local CVBs, tour packagers, transportation companies, resorts, regional hotel chains and booking services, etc. that could benefit from advertising on targeted sites. If, for example, British Blimp Tours Ltd. or Haunted Castle Hotels of Hungary could buy 500,000 impressions on a network of quality-vetted travel sites for a reasonable sum, everyone would benfit--the advertiser, the publishers, and the ad network that sold the advertising.


6:45 pm on Dec 4, 2002 (gmt 0)

10+ Year Member

Thatīs incredible... I canīt imagine why are you still with them! $30 or $45 a month? Are you kidding? Itīs totally ridiculous...
Try some affiliate programs instead, or banners to some sections of your site (or new sites).
I wouldnīt sell ads for free, filling some peopleīs pockets. I wouldnīt stand beeing a joke.
If I ask you to sell all your banner space for $50 a month, what would you reply? So why do you keep sending them impressions?


Nuno Oliveira


6:50 pm on Dec 4, 2002 (gmt 0)

10+ Year Member

But how do you convince the publishers to join your ad network when you still donīt have advertisers?
Your idea is excellent, but most of the people prefer giving their ad space for free to big companies like that, than joining a small ad network, and beeing without ads for a month (even if they could grab some nice campaigns after some months). Most people donīt know how to wait...
The 2 examples we have here, are selling their CPM for $0.07 Thatīs unbelievable!
To buy traffic at this price, Iīll create a Ad Network right away!


8:52 pm on Dec 4, 2002 (gmt 0)

10+ Year Member

BLUELOOK, that is what I said - I quit after seeing the results $25-30 per month is just plain terrible. I now on my own looking for interested buyers and let me tell you - its working well for me.

EUROPE for VISITORS, you got an excellent idea there with ad network targeted only on one industry (tourism being a huge one). I believe most companies would kill to advertise to targeted audience, only here is the question - what's the target audience for tourism industry? News sites? Entertainment sites? Aren't everybody could fall into the category?

BLUELOOK, EUROPE for VISITORS is just making a point. When you start an ad network, of course its best to first have some advertisers, then look for publishers, who will always find you if they offer them generous and fair payout rate. However, investments are needed to keep publishers in case there are no advertisers.


9:21 pm on Dec 4, 2002 (gmt 0)

10+ Year Member

Several things I LIKE about fastclick...

1) They allow me to place up to 10 defaults which allows me to try different banner for the various affiliate programs I am promoting at the time. This has helped me in finding out which types of "ads" my visitors might click.

About two months ago I started with a new program and while I was creating pages that would pull qualified visitors I placed three banners from the merchant on my site ....one of the banners ended up pulling 3 times the amount of clicks that the other two produced. Today I just run the higher producing banner and have pulled the plug on others.

Another way to make "their system" work for you is you can also target certain kinds of words. I remember testing out two banners that targeted the same online shop. One banner offered "discounted products" and the other offered "shopping spree" .... man that shopping spree was a real looser compared to the money saving banner that offered "discounted merchandise".

Another option is there pop unders, they only server one per visitor every 12 hours. Last month they paid me close to $300 ... not going to break the bank but it pays for hosting all of my sites as well as my tracking ;-)



10:31 pm on Dec 4, 2002 (gmt 0)

10+ Year Member


I wasnīt saying EuropeForVisitors idea was bad! Itīs a wonderfull idea! I already tried it on my country, but where are those targeted advertisers? Itīs difficult to find any advertiser at all (willing to pay a decent CPM and that really pays, that doesnīt "forget" to pay...).
There are cases like that. Many advertisers like to pay only 30/60 days after. If one of these advertisers donīt pay, what will you say to your publishers?
Yes, keeping your publishers when you donīt have advertisers itīs very difficult...
And atracting publishers to your network when you donīt have anything to offer but promises is even more difficult.
So, yes itīs a magnificent idea, but unfortunately very hard to put it to work.
It would benefit everyone, and would be an alternative to the big ad networks and their monopolies...


11:04 pm on Dec 4, 2002 (gmt 0)

Chef_Brian has a really good point about fastclick. Their pay off is terrible (except for pop ups) but you can use their tracking system to optimize all of your affiliate or other campaigns. They allow upto 10 defaults and you can also select the rates that you want them delivered- Perfect for testing out new affiliate programs.Just select the quality ads and you will mostly serve defaults. There is a danger however: if you end up not generating enough revenue for them, they may give you the boot.


2:11 am on Dec 5, 2002 (gmt 0)

Artashes wrote:

EUROPE for VISITORS, you got an excellent idea there with ad network targeted only on one industry (tourism being a huge one). I believe most companies would kill to advertise to targeted audience, only here is the question - what's the target audience for tourism industry? News sites? Entertainment sites? Aren't everybody could fall into the category?

I was referring to niche audiences for various types of travel. An advertiser like Orbitz or Expedia can (and often does) run pop-ups or banners on sites like the Washington Post or The New York Times. And a big outfit like Holland America Cruises or British Tourism may find it worthwhile to advertise in print publications like Travel Holiday and Condé Nast Traveler.

The advertisers that need "niche media" are the ones that can't justify a pop-up in The New York Times or a full-page ad in Travel Holiday. For example: Let's say the Calabrian Tourist Authority wanted to attract more English-speaking tourists to Calabria (and, more specifically, to its "Visit Calabria" Web site). What better advertising venue could it find than editorial travel sites about Italy or Europe?


8:53 pm on Dec 5, 2002 (gmt 0)

10+ Year Member

The best way ive found to avoid there default campaigns that normally account for 50% of your inventory is to loop them all set up a burst account set fastclick as the default and then another etc...

A pretty decent adserver that will sell your ad space at a high cpm is tribal fusion i run the last of my defaults from fast click through them and i pretty much get away with no unsold inventory.


3:23 pm on Dec 6, 2002 (gmt 0)

10+ Year Member

I do great with fastclick, but I don't have a high page view to visitor ratio, and I probably don't get as much traffic as some of you, but fastclick pays for the server and more.


7:20 am on Dec 10, 2002 (gmt 0)

10+ Year Member

I don't have a ton of inventory, but I can sell it all using a combination of Fastclick and personally sold ads.

I use PhpAdsNew to serve a mixture of FC ads and personally sold ads and it works out well.


Featured Threads

Hot Threads This Week

Hot Threads This Month