Ad Banners + Affiliates

A rant about banner companies and their payouts.

[jrota]

Does anyone know of a good banner company that pays good rates (i.e. none of this .10 cents per click business) - a company that pays for impressions against a specific target audience - which they then sell to their advertisers?

Are there any vertical banner companies for specific industries (e.g. Music, Sports, Medicine, Science, etc.) that pay based upon quality content and a targeted audience, instead of the ridiculous pennies per click standard that has been determined by the big players?

If it's going to be a per click basis, then it should be at least $1 U.S. per click - for (in most cases) delivering a new customer to their doorstep. What's the real value of doing that?

For example: I pay $1,000 per year on Newspaper Advertising (promoting my domain/service/phone) and it only generates about one phone call per month - so Newspaper advertising delivers one - two new customer(s) per month and I'm paying $1,000/12 or about $40 - $80 per new customer - but on the net, content providers (with equivalent audience size of a local newspaper) are only getting 10 cents.

There's a lot of room for that payout price to grow. I can see the day coming when content providers find higher paying banner companies to work with and the rate reaching $1 - $10 U.S. per click.

After 7 years of watching these companies develop, none of them seem worthy of displaying on my site - since the payouts are so small because they're trying to service thousands of advertisers and content sites...I'm looking for a more selective ad banner company that pays per impression at rates closer to magazine advertisements...is this kind of ad banner company out there?

Also, we have just implemented an Affiliate program - <edit>

I'd like to get some feedback on my implementation if there are any affiliate program experts out there.

Thx,

Jim

[edited by: rcjordan at 5:59 pm (utc) on Sep. 30, 2002]
[edit reason] no references to your site, please [/edit]

[rcjordan]

Jim, take a look at Tribalfusion.com, they are about as close as it gets to having "verticals," but don't expect anything like magazine ad rates. To get that, you're either going to have to sell them yourself or go through a media buyer.

[ann]

I just signed up and was accepted by Fastclick...it seems to be a good company, they use the skyscrapers, pop unders, regular banners, and in-vue ads (the kind that float accross the screen).

The pay out is good...better than the crummy company I was with before.

Stay far away from the !burst as it is beginning to go downhill in a big way...a lot of dis-satisfied publishers and cheap ads. Even withholding payments up to 90 days providing, or even if, you are lucky enough to make a lousy fifty bucks with them.

I am going to give this one a trial until after Christmas then evaluate my options.

Ann

[rcjordan]

Yes, Fastclick has a generally good reputation in the industry though I hear the average effective CPM is in the usual low aff network numbers.

[ann]

Right now I am only trying out the banner ads. The prices seem much better than the one I mentioned above...generally ads are costing less these days. I suppose it has to do with the economy or the stock market or maybe even the .com fallouts.

People seem to want more bang for the buck....and to survive the ad companies are going along with it.

I wish it were different...when I started publishing ads better than a year ago I would get checks for several thousand dollars a month....those days were good but regrettably over.

I wish it were different but the world moves on.

Ann