Where can I find publishers to place my banners or links?

[bcc1234]

Hi,

It seems like everywhere I look, people offer you to become an affiliate and place their stuff on your site.
But where can I find webmasters that would display my ads ?
I'm planning to sell gifts and collectables and would like to run a few paid test campaigns before committing to a permanent relationship.

I would much rather deal with the owners of the sites rather than with middle-men like CJ.

Thanks.

[vibgyor79]

What's wrong with affiliate networks like CJ? As an advertiser in an affiliate network, you will have an option to either accept or reject a particular publisher.

Else, you can do it the hard way. Submit your program to affiliate directories
Affiliate Program Directories [directory.google.com]

But remember, in your affiliate program sign up page, do not allow "automatic registration" of affiliates. Instead, give complete details of your affiliate program and ask prospective publishers to contact you through an email form (with the publisher's website details)

[edited by: Marcia at 8:36 pm (utc) on Sep. 8, 2002]
[edit reason] fixed sideways scroll [/edit]

[bcc1234]

do not allow "automatic registration" of affiliates

Why not ?
Will there be thousands of fake affiliates ?

[vibgyor79]

Not a problem really, but I was confused by your comments in the first post -

"would like to run a few paid test campaigns before committing to a permanent relationship. I would much rather deal with the owners of the sites"

[bcc1234]

Well, yeah. I'm pretty sure if I'm dealing directly I can get better price.

[Brett_Tabke]

Find your favorite category in Dmoz, and start walking down it contacting site owners. You'd be surprised at what you can buy for a few dollars cpm this year.

[bcc1234]

Find your favorite category in Dmoz, and start walking down it contacting site owners.

DUDE! That's the best idea ever !
Thanks a lot.

[Brad]

Lots of website owners are willing to sell adspace if you are willing to buy cash-in-hand. The big media advertisers only want to deal with the mega sites or the ad-networks. They do not want to deal with the mid-sized sites on an individual basis. A lot of webmasters have quit trying to sell advertising because of this, but they might well entertain serious offers.

So like Brett said, that means there are some great bargains to be found.

[nipear]

I've had some GREAT success doing what Brett suggests. Also type in your favorite keyword into google and go down the list contacting webmasters. Right now I have several campaigns running and my average CPC is around $0.035! Beats Overture or Adwords for targeted traffic, and for much much less $.

You'll also come across many sites that don't offer advertising. Just send them an email and an offer. That's how I started 2 out of my 3 recent campaigns.

[skibum]

Like Brett said, that's a great way to go. Some of our campaigns particularly in the real estate market are primarily with the actual sites themselves. Many of them have not even heard of 3rd party ad serving and have some difficulties getting it setup but the rates are generally very good.

[ann]

Hi,

Just sent you an email with the information you wanted.
:)
Ann

[bcc1234]

Just sent you an email with the information you wanted.

Thanks, I just sent you a reply :)