Forum Moderators: skibum
Banners in context with the site can still produce a healthy CTR of 4 to 7 percent. They are written off as being tuned out, but my experience indicates that there's more of a "selective tuning" process going on, i.e., they'll stop, read, and click if the banner interests them.
I looking forward to the next update so I can tell you if I have become a better PR, because I dont think Google can see the script, so I do not give my PR away.
I started this after the spider in late june so the update Im waiting for is first late August, my pages have to be spidered again.
zeus
I won't disagree with that, but my method of advertising (120x60 banners underneath my nav in the sidebar, I view anything more as intrusive) resulted in .5% CTR. Not exactly the greatest.
I have text links that are in context with my site giving me a CTR of 10-22%, depending on the product listed.
The reason: The links are for products my users can't find in a local store, usually special order, so they have to wait for them anyways.
I dropped the banner ads completely. Not worth the bandwidth, IMO.