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Beyond this yoour guess is as good as any.
Why not contact the RFP manager and verify their understanding of "Traffic Contact".
It may be dramatically different from any member's insight at this forum.
Here's an example. Company X contacts an online ad agency to do some advertising. Agency X contacts some publishers, wheels and deal and comes back with placements/CPM's etc.
Agency X may use a 3rd party ad serving solution like Doubleclick DART or Atlas.
When the deal is worked out and the placements are determined, the trafficker is the person that sets up all the tracking for the banners, text links, rich media stuff, or whatever. Once the trafficker generates all the tags to send to the publisher, the trafficker will normall do a Q/A to ensure the publisher has set everything up correctly and tracking is in place.
Media properties will often have a traffick person on their end who is responsible for implementing tags. Whoever is on your end needs to be able to talk intellegently about the setup technology, and tracking of whatever media you intend to place.
Anybody have an old RFP they wouldn't mind forwarding to me so I can get a better feel for what's expected?