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Looking for feedback on MyPoints.com

What kind of CR are advertisers getting?

         

mysterynme

4:06 pm on Apr 18, 2002 (gmt 0)

10+ Year Member



Does anyone have experience advertising on MyPoints.com? What kind of conversions have you seen from their email campaigns?

We are considering a test with them but are concerned about the level of conversions we'll get after members clickthrough from the email. As a rewards-based program, I wouldn't be surprised to see very high CTRs, but without a solid CR, we're doomed.

Any experience?

Baraucs

3:09 pm on Apr 19, 2002 (gmt 0)

10+ Year Member



No experience with them in particular, but if you're "doomed" if an incentive based program doesn't convert, look elsewhere!

Incentive based is just that, don't count on anyone's legitimate interest it what you're offering unless you're offering something tailored specifically to the reward seeker demo themsevles (i.e. money making programs, etc.)