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Recently , Engage Inc. has responded to the overwhelming demand for interstitial/pop-up inventory by enabling our platform to serve these types of advertisements. We see this as an excellent opportunity for ourselves and our publishers to take advantage of new technology and open up new revenue streams. The pop-up advertisements come in two different forms. The traditional interstitial/pop-up ads will be included with the existing Run-of-Network campaigns already running on your site with your 468 x 60 tags. They are more traditional because they don't incorporate a high-level of interactivity, and attract traditional CPMs.
The interstitial pop-up ads have been tested extensively by the Engage Media Quality Assurance team and do not cause any latency or interruption in the loading of your site's pages. If there is a problem serving the interstitial, our system will automatically cancel the request and only the 468x60 banner ad on your page will be shown.
The second type of pop-up is UNICAST's Superstitial advertisements. This is an incremental revenue generating opportunity. These ads are characterized by a high level of interactivity, larger pop-up windows, and higher CPMs.