How to become an ad publisher

Becoming accepted by advetising media, i.e fastclick etc?

[JamaicanFood]

Hello guys,

Two quick questions someone can help me with, first CPM's are cost per 1,000 impressions right? so right now I get about 6,000,000 hits per month. Now my major concern is if one of these media houses will take me on as an advertsier for their clients.

What specifically is the criteria apart from a minimum amount of hits per month to become an advertiser (generally speaking)?

Plus if I have three banner sections on the site, is CPM payable per ad, so lets say I have a Kraft ad on the top banner and a Nike Banner on the side and a Visa Card ad on the bottom of the page, is it each time the page is viewed that I get three different sources of revenue?

Thanks for the help guys.
JF

[shri]

>> the criteria apart from a minimum amount of hits per month

Demographics. A video games hacks site gets a different set of visitors from say a hedge fund information site.

Both the sites get CPM buys, depending on the inventory that exists out there.