Forum Moderators: skibum
Have been accepted by all the major US ad networks, but not sure about how many UK advertisers they have. Any UK visitors tried TribalFusion, Burst, Casale, Fastclick etc.? Which has had the most UK-specific advertisers?
Thanks.
Tribal Fusion will give a good CPM and fair fill for the UK. Burst the same but maybe less fill. I find serving them alternate is a good option for UK, rather than rolling from TF to Burst.
Fastclick will fill most of your UK inventory but less CPM, just remove the spammy ads...plenty from Tmobile, O2, car companies etc.
Casale will do OK and maybe higher CPM than FC but limited advertisers.
For UK specific networks try adpepper and adlink...I think. Oh and also advertising.com. But be prepared for some weird terms and some odd stat data from the later bunch.
There is also a company called eyeconomy who do some high CPM non-standard ads. You might also want to talk to Gorilla Nation who offer targeted campaigns specific to entertainment sites, especially movies.
For contextual inline you can try Vibrant Media or Kontera. Both usually have big UK inventories to fill, especially with Xmas coming up.
For popunders Casale or Tribal Fusion, but Fastclick are not far behind Casale. I don't recommend Burst for pops.
Don't forget adsense either, sometimes it will outperform the networks and can often be put soemwhere normal banners would not be acceptable.
Finally there are a bunch of lower CPM networks that can fill the rest...
Oh and on a movie site affiliate programmes like Sideshow's might go well. 10% commission and high value items. Good for Xmen, Starwars and other comic stuff. Round Xmas can make a packet from them and a great company to deal with.
It will depend on the precise nature of your site but I tend to have, after targeted stuff, Tribal/Burst alternate rolling over to Fast Click or Casale. I tend not to do more than one rollover as slows page laod too much.
If you have specific questions then feel free to sticky me.
Best
James
Having clicked refresh on my pages with TF ads quite a few times, I haven't seen many UK-specific advertisers apart from Sky TV and Tophosts UK. The quality of ads is generally poor: lot of those 'spyware warning' ads and smilie type ones.
I think I will go with TF and either an up-and-coming UK network called AdSmart or Fastclick or Casale as a backfill. However, with Adsense eCPM rates being at least three times higher than CPM rates offered by most ad networks, Google might have to be given the most exposure.
So will probably be Adsense > TF > Adsmart > Targeted Affiliate Programs
One thing I don't like about Burst and Casale is having to handpick which ads will or will not show. Consumes time. Also, they have few UK advertisers.
Anybody else got worked with ad networks on a UK site?
Glad to be of help, I spent months fiddling with networks and still am.
One thing, we run a top leaderboard and a right column box ad. Now I used to put google in the right column.
But then I moved it to right below the article and put a network banner in the right column.
Worked a treat and CTR went up in google. So now have all 3 and people do not seem to mind the Google as text.
leaderboard
content - box
adsense
Anyway, good luck and be sure to post a review of any new networks you try, always interesting to see how they perform. We have soem new UK content coming online this month so I might need to look again at UK networks.
