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It's All About Timing

When to start the Christmas Push?

     
10:22 am on Oct 7, 2005 (gmt 0)

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We're starting to get some articles ready for the Christmas season on our site (Buyers' Guides and whatnot), and I'm wondering, when is usually the best time to kick things into high gear in terms of posting this sort of content? My site targets a North American audience, so I always figured sometime around Black Friday would be the most logical time frame to start putting up the Christmas sales driving articles. Has there been much in the way of studies that closely exams when the best time is to begin bringing these sort of articles live?
11:59 am on Oct 7, 2005 (gmt 0)

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It's been studied to death, no doubt, and hopefully someone has a pointer to that stuff.

But why not just ride the efforts of others that have done the studies year after year. Look at big retailers in the real world. It seems every year in October I hear people bemoan the fact that christmas decorations are already going up in stores and malls everywhere. They're doing that for a reason. Black Friday is the peak. Holiday messaging starts weeks prior to that.

1:44 pm on Oct 10, 2005 (gmt 0)

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Please do the world a favour and don't start talking about Christmas until the beginning of December.
2:00 pm on Oct 10, 2005 (gmt 0)

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Please do the world a favour and don't start talking about Christmas until the beginning of December.

Yeah, I'll do that as soon as people don't start buying till the beginning of Dec.

Ideally, you should start prepping for Xmas in January. ;) But Sept sees a slight incline, with a greater one one in Oct, and a full tilt peak November through December, then there is a heavy business in January as people spend gift certificates and buy themselves what they did not get as gift in Dec.

1:28 am on Oct 11, 2005 (gmt 0)

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Now.
8:22 am on Oct 11, 2005 (gmt 0)

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Nov/Dec