Forum Moderators: skibum
I'm one of the people that blogged about it and talked about it in my forum. I only know what I read in the press release.
This is what I call a SMART marketing idea. Coupons delivered contextually by in-line keyword matching - "Concordance, a system that allows Web site publishers and advertisers to provide consumers with money-saving offers directly related to the content of particular web pages." You can find the full press release on the CouponsInc.com site.
If I get time I may call them for an interview to find out more and blog about it. Not sure if I will get the time, but will try. If anyone else find out more, post it here.
Linda