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We are working on a series of affiliate 'review' sites for the niche we found and think is quite good.
We located a site that does the same kind of reviews, and saw that this web sites owners are willing to pay as much as .50 ppc to have their site listed in overture in the first top5 positions for the more general words of this niche.
My conclusion is this one: It can work! If this guy is paying that much money ( up to 500$ for 1000 clicks) it must be because he's having some success to drive people to the stores and that, also, the stores are converting well?
Am I wrong in the interpretation I am making of this?
Thanks
fourchette
The ones who are making money are spending huge sums of money just to make small profits.
Not me. I'm spending small sums of money just to make small profits.
It may work, it may not. No absolutes in this game, except for one - if you don't try it you'll never know.
Yes i'm thimking on going in ths niche right there and compete eith this fella that is paying 50 cents a pop to drive traffic to his affiliate review site.
My plan is to point out to the same retailers as he is doing, as to me he must be doing some profits if he still paying that much money after a couple of weeks....
Even though if he makes small profits with the .50 he is spending, who cares, he's making profit anyway. It's my turn to go out and try to make some sales out there, I just wish I can have some clickthough myself...
fourchette
As for people not making money from PPC, I'd say it can be done quite handsomely. In the last fortnight my average ROI has been 358% (but you need to find the right niche). The downside of niches is that you don't get many people (just 9,900 for the site in question in the last 2 weeks, I know people that see that and more in a day).
Do your research before commiting time or money, ask yourself searching questions but don't be afraid to try something that you fell is right.
Yeah well I think I found a niche that seems good, with not too much competition, even though the max bid is close to 50 cents for the most common keyword on the niche.
Which brings me to this next question, should I even attemp to compete on a general keyword like lets say "widgets" and try to bring in traffic from all the related keywords like "blue widget" and "red widget" or should I break these categories and build a review page for every little category I can find?
Like a page for the best red widget ressources and another for blue widgets? The traffic might be more specific and less expensive this way, but less traffic.
On the other hand the more general campaign seems to be working for the site that is alredy there, making those reviews of widgets....
What is your opinion about that?
Thanks
It is very difficult to track conversion down to the exact keyword for aff programs. So many people (me included) rely on a "broad approach" and gauge performance by categorising the keywords. If a certain category is profitable, I continue to bid by category.
I don't know if this is stupid or what but I can't find a good way to track conversion down to a particular keyword for my aff programs.
So there you have it. Some bids are not profitable but most are. Don't follow blindly but test, test, test.
I was thinking about your comment, and if I understand you well you suggest that I should have one review page for the widgets, but should target for specific widget keywords, and see if it converts.
But the more I think about it, the more I think that I should make a page for each sub-keyword there is so that the aff pages I choose are really really relevant for the search the person made.
Is that what you were suggesting? To make separate pages for separate keywords?
Thanks
Does that help?
