clickthough rating on review sites.

How much clickthough should we expect?

[fourchette]

Hey all,

We are starting a series of pcc based 'product review' pages that will display aff links with description for each link, etc.

We know all depends on the quality of the text and the description, but what kind of clickthourhg ratescould we possibly get?

What I mean is how many people that click on one ad in the SERPS then click on another listing in the review site? If we buy 1000 clicks on PPC what is the clickthough that we should expect (more or less)

Is there anyone who could share his/hers experience by giving us general numbers ( like more 10% or more 50%)?...

[Eltiti]

If I understand your description correctly, you should worry about conversion rather than click-through. The latter may be OK (depending on how your site has been set up), but if you get a lot of tire-kickers/comparison shoppers, your bottom line results may still be unsatisfactory.

[thebigsteveman]

I have seen a couple studies showing that 70% of people click on organic listings and 30% paid listings, the other study has it 60-40 instead of
70-30.

There was another study done that had to do with the fact that a lot of people can't distinguish between paid and organic links, they think that ads like googles adwords ads are search results too!

I know this sounds incredible, but there are a lot
of "non power users" out there for sure.

But the bottom line is if you are doing affiliate stuff, you have to get REAL CHEAP CLICKS for it to work. I am talking between 5-11 cents. At even 50 cents or more, you won't make it unless you can offer some kind of mailing list/newsletter of value to people with information they want, and ideally some kind of informational product they want. Why? Now you are directly making money from those clicks, instead of a small percentage of the clickthroughs out of your site. That's my two cents.

[fourchette]

hi and thanks for the answers.

So if I understand correctly, What is really important is the conversion rate. Whatever the clickthough on my site s, I should worry about how many of those clicks are actually converting.

What is the average conversion for a comparaison page ( some review product page?) Is even 5% a lot?

Thanks

fourchete

[BigAl]

I don't think anyone will be able to give you any numbers on what to expect. Simply because there are too many variables such as keywords, ad copy, competition, site quality, ect. Belive me, I've tried to ask similar questions on here too. For review sites though I'd say if you have good ad copy, you stand a good chance at getting 5% CTR. Then it depends on your site to convert the sale. 5% CTR is pretty decent IMO.

[fourchette]

HI there,

Hey thanks for the answer.

So just to make sure I understand you well, you mean that from all the people that will click on an ad on the search results for example, I should expect less than 10% to actually go on an click on one of the links presented on the review page? The rest 90-95% will most probably just get away without clicking?

Woah I,M impressed, I though I could be higher than that actually ;)

But like you say, it is up to my site to convert well then, make sure that 5% of clickers are already sold to the product, or are actually really interested....

This brings up another question I have. Is it better to keep the description of the product very short and have the visitor on the aff site very fast, or is it better to have long copy and maybe a link like: interested? Get more details here, and drive the user to another page which continues the sales pitch, before sending him to the aff site?

My instict tells me that if I can get a user to click on the Interested? link, then he's kinda hot... and them if the sales pitch is right, I have more chances on having him convert if he finally decides to go to the aff site....

What do you all think?

fourchette

[BigAl]

It depends how many searches are done each month on your keywords. Also how many competing ads are on your keywords. 5% is a guess. Depending on you ad copy and how high or low your ad ranks in the adwords results. If you rank high then you have more of a chance to get a good CTR. If ou rank low (depending on how much you are willing to spend) your CTR will be lower. There is no way to guesstimate what your CTR % will be untill you try. Some ads have very low CTR and Google will disable your ads. I've read on here some people getting up to 20-30% CTR. I'd recomend reading as much as you can on Adwords. You can be burned very quickly. Learn how to avoid the mistakes. Even if you do make a profit from adwords the income could be highly unstable. Depending on your niche.

Just read the Google Adwords section of this forum. Its better than buying any book.

Good Luck.