Not the Champs Yet, Large Ads Are Contending With Buttons and Banners

[rcjordan]

"one year after the release of larger embedded advertising formats, new contenders are nibbling away at the defending champs, buttons and banners. Over the course of 2001, large ad units have slowly picked up market share on the popular smaller sizes that have been used for years." Media Metrix [adrelevance.com]

Worth a read.

[Drastic]

Those are some great charts and plots. Interesting to see the different topic markets going slightly different directions.

What amazes me still is how regular banners are still hanging in there. While almost nobody surfs at 640x480 any more (the defacto res. when banners were originally designed), and we all have tuned the 468x60 banner size images, they still keep on churning the impressions out. I know the trend away from them will be slow, but wow.