Forum Moderators: skibum
Much depends on the type of site and $-range of ads, but I think the range is likely to be 30-50% commission for "general business" outside ad reps. That's just a guess-timate, but I have some minor experience in this. (I've always split 50/50, but the one I used did ALL the work and was knowledgeable about the market prior to entering into an arrangement with me.)
See also:
[webmasterworld.com...]
Once that have sold over $20,000 in the same year raise them to 25% commission
Once that have sold over $40,000 in the same year raise them to 30% commission
Once that have sold over $60,000 in the same year raise them to 35% commission
Once that have sold over $80,000 in the same year raise them to 40% commission
Once that have sold over $100,000 in the same year raise them to 45% commission and add a $10,000 bonus for each additional $100,000 sold.
Second year start them at the percent they ended at and adjust accordingly throughout the year.