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Annoying Advertisind Techniques

how to drive your customers away

   
5:25 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've just visited a weather website, and there was a logo drifting randomly all over the page. It was the logo for a world-famous brown carbonated soft drink, I'm sure you can guess which. If I'd clicked the logo it would have taken me to the site for that company's latest promotion. I found the drifting logo very annoying and intrusive, and it made me want to leave the site immediately and never go back. There are plenty of weather sites around, I'll just go find one that doesn't have stupid logos drifting all over it.

I'd like to suggest that this discussion can be a place where you can all have a rant about the advertising techniques that annoy you most, and we'll build a list of "advertising don'ts".
5:29 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Administrator brotherhood_of_lan is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Lets face it, any form of advertising that deviates from the content you are reading is more or less annoying!!

The thing is - the general consensus is that advertisements should be MORE intrusive...i.e. instead of the pop-ups, pop-unders and large skyscrapers already found across the web, they want to make them bigger/flash morre and generally get in your way!!

The only reason i support ads is because it allows me to work on a site without worrying about the costs incurred!

apart from that, ads on the net are seriously annoying!

5:38 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member



What do you think of skyscrapers? For some reason they rarely bother me.
5:57 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



What do you think of skyscrapers?
They do not really bother me either, except for the ones that vibrate and are full of animation. If I can safely tune out the ad while I'm reading the content it's acceptable. If the ad jumps around and distracts me from getting the info I came for, then it's a detriment to the page.
6:05 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>distracts me

Yes, there is a fine line between 'eye-catching' and 'distracting.' I find that I like to glance over at skyscrapers. I suppose it's because of the added visibility due to their length. I'm thinking of using some for house ads once I get the 3rd column in place.

6:52 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We all complain about commercials on television, but how many of us donate money to PBS? It's a no win situation.
6:55 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Senior Member eliteweb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I like the little floating advertisements - makes me laugh atleast (: or when the car drives over my page heheh cool.
7:01 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



What do you think of skyscrapers? For some reason they rarely bother me.

AV's skyscrapers are extremely annoying. A new popunder each time you go to the next page. I guess it also depends on the advertiser. I know there is one I see each time I visit. Hate popunders, popups (not user activated), flashing and deceiving. There are some that are downright camouflaged and if you are not keen, you end up clicking on it.

I haven't seen punch the monkey lately.:)

7:07 am on Feb 19, 2002 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>haven't seen punch the monkey lately

Heh! I was going to answer:
>annoying
ANYTHING with a monkey in it

6:23 am on Feb 20, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



our site is sponsored...we have a single small logo on each page that links to an intermediary info page about the sponsorship deal and which in turn links to their site

apparently they are getting terrific results from this soft sell...certainly a lot of people download the intermediary page...but a huge proportion of those continue through to the sponsor's site

6:36 am on Feb 20, 2002 (gmt 0)

10+ Year Member



> ANYTHING with a monkey in it

Oh you guys are way behind. After 'Punch the monkey' came 'Shock the monkey' then they had 'Shoot the ducks' and now there's one where you squish a turtle.

The ducks one was good because you had to shoot three ducks before you 'win a prize' (get taken to the site) so you could relieve stress by shooting just two ducks and then refreshing to shoot them again and again...

Yeah, I was bored.

 

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