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Anybody have any good article links?
I'm drawing a blank, too. But here's an article with some good quotes
....the Company could test heretofore-unknown
consumer waters by using search engine marketing. Sending a
printed catalog through the postal mail (if you could find a
rental list of people looking for light bulbs) wouldn't be even
remotely cost effective. But positioning the Company's products,
so they appeared in related search engine queries might make
Bonello notes all of this B2C business would have been
practically impossible without the search engine marketing on the
NY Times article [nytimes.com]
[Chicago Tribune link clipped.....not only is the article not online, but if it were you would have to pay to see it as it is now an archive. Sorry]
Hope these help!