web advertising shakeout @ portals

[rcjordan]

By 2004, Forrester Research Inc. projects that the Big Three--Yahoo, MSN, and AOL--along with niche sites such as wedding site theknot.com and babycenter.com will account for 64% of all Web traffic and
72% of ad revenues. The broad-based portals in the middle will have just 1% of Web traffic. ''The middle ground is a dangerous place to be,'' --Business Week article [businessweek.com]

[rcjordan]

I wonder what Yahoo's default rate is? ...

Shares of Yahoo! (NASDAQ:YHOO) fell 5 1/2 to 137 5/16, a day after a Lehman downgrade to neutral. Merrill Lynch analyst Henry Blodget said he expects a good quarter from Yahoo!,but cautioned against expecting much upside due to Internet advertising weakness. Blodget recently issued a similar caution on eBay (NASDAQ:EBAY), off 3 1/8 to 58 5/8. --InternetStockReport [internetstockreport.com]