Forum Moderators: skibum
Great article about reassessment of online advertising.
72% of Americans are:
- online avg (approx) 10 hours per week
- are spending less time with books, magazines and newspapers
- spending 37% less time with TV than non-Internet users
"Marketers can't afford to sit idle. Web consumption is growing at a much faster rate than other media."
Recovery will happen.
"One hundred million Americans can't be wrong."
However,
>"One hundred million Americans can't be wrong."
AOL uses the same argument to imply that we should all switch to AOL. In Logic it's called a fallacy because it's a deceptive argument based on a false or invalid inference.
It's the
72% of Americans are:
- online avg (approx) 10 hours per week
- are spending less time with other media across the board
that impresses me.
>Recovery will happen
Online advertising has already picked up for me (direct sale). In my web publishing ventures, 2001 was a profitable year and 2002 is going to be better. The target for 2003 looks do-able (if I haven't sold out to some print mag and retired).
That hit home with me as well.
Glad to hear things are picking up for you. BTW, what's your 2003 target?
12cents/unique net operating income from the publications. I'd like 30% from affiliate and brokered networks, 70% from ads (direct sale or private broker). I relied too heavily on the affiliate angle in 2001... mostly because there weren't clients to deal with.
