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I currently have a niche content site (that does reasonably well), a single-product site (just started), I also manage a new & promising affiliate program (I did it before with much success).
I think it's time to start expanding my group of affiliate sites. I already have 2 nice & promising topics researched. Both have store merchants who offer datafeeds.
Now I'm wondering which route I should choose. Here's what I think:
+ no problems with search engines
+ greater chance for repeat visitors, inbound links, word of mouth, article promotion possible etc.
- lots of writing work needed
- attracts mostly non-buyers and must convert them to buyers
good for products that usually need some research before buying
+ thousands of pages ready in no time
+ attracts mostly buyers
- needs some work to make it unique (design, content)
- possible search engine problems
good for products that are searched for directly with purchase in mind
In my chosen themes, both approaches seem to be valid (there are both not-yet-sure and want-to-buy people in the market).
What is your rule of thumb? When do you create a content site and when a datafeed (mall) site?
Do both for long, long term success.
I also understand that you suggest turning the datafeed part into one of my site's sections ("Find Best Deals" or something like this). This way people who came for the content part can access the "datafeed backend" easily... And 1000s of datafeed pages still drive traffic by themselves.