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The Federal Trade Commission (FTC) has charged seven companies with violating anti-porn provisions of the CAN-SPAM Act as a result of activity by their marketing affiliates, the commission announced yesterday.
Ouch, I didn't realize this could happen. The question is, how can companies protect themselves from rouge affiliates?
I seriously doubt that if your company is selling blue widgets (and no adult) that one of your affiliates is going to send adult spam along with offers for blue widgets.
[edited by: engine at 7:20 pm (utc) on July 21, 2005]
That was nearly 2 years ago. If they thought that somehow they would be treated differently, they were just stupid.
I don't think it would have pursued like this without some history behind it.