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The same reason that staff SEOers are never considered by the ppc and ppf engines when they say stuff like 'SEO is a small percentage of sales' -who knows?
This is shaping up to be a great news week for the online industry:
AdAge.com reported this morning, Frito-Lay is forgoing its usual Super Bowl ads and tripling its online investment for Doritos this year in “an effort to reach teens where they live on a daily basis.”
And, BTW, kudos to Masha Geller for picking up on this and reporting it.