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1. You need publishers to bring in the advertisers
2. Publishers will only come in you have the advertisers
Besides buying publishers, what can a company do to incentivize publishers to join thier network?
You need Critical Mass of Traffic!:)
This depends on you especially what your business plan and marketing plan, Would like to know your experience though!.
I think you must first focus on getting traffic and from there on build up advertisers once they are satisfied only then I guess you can start at publishers.
2.Take a look at other networks and email the merchants you think would suit your network.
*Nothing wrong with a little poaching!
3. After making contact with merchants you will need to see if you can beat the deal they currently have or see if they would like to run a test campaign with you.
*Merchants are not generally tied to one network.
4. Join the other forum ;oP and punt your new network there. You will be surprised at how many affiliates will sign up.
I am not a merchant or network owner. This is just my opinion. It would be a few of the things I would be thinking about before starting out. Sorry to be vague.
Good input though. I was not talking about an affiliate marketing network. I was refering to a network like fastclick, valueclick, where there are advertisers and publishers...whats the trick to get publishers?
You need to have a little luck and a good financial backer.
How to address the advertiser or publisher first question - answer is publisher first. Advertisers will not look at you unless you have traffic, and lots of it. To be a player, you should set a starting target of 150 million ad impressions per month. This will get you some interest from advertisers. To be a serious player, you should set a target of 1 billion impressions per month. In the online ad sales business, the more you have, the more it is worth.
But this is not the hardest part of owning an ad network. The real tough spot is operations overhead. Below are some of the costs:
: Ad serving technology - to be taking seriously, you will have to use a top tier serving platform $$$
: Server/Hosting costs - several dedicated computers to handle all the traffic $$$
: Personnel - sales, trafficing, accounting, developer, account manager, customer service to name a few positions
: Legal costs
If you want to be like Fastclick or Casale, then you are going to need a big fat wallet.
On the other hand, I think there are many possibilities for someone to start a niche ad network in let's say technology, gardening, etc. Then you wouldn't need the huge traffic numbers because you would have a desirable target.
All right that's enough. Just my two cents,
Niche! Great Point.
Perhaps that's the way to go.
Safetynow did ya do anything like this before, are you speaking from practical experience.Would like to learn if you can elaborate.