Forum Moderators: skibum
Only very new to the world of advertising, so please excuse my simple questions.
Just wondering what the average ball park click through to purchase ratio was most people? I know the obvious answer to this question is it depends on how targeted the traffic is, and how much the item costs. However, I am only looking for an approximate figure here. Would say 1 out of 10 visitors reffered through an ad progress through to purchase? Or is it more like 1 out of 100?
Also, what are other key value factors for determining ROI? The most obvious I think is one is the one I've just mentioned where visitors reffered through an ad actually purchase something. I suppose there is also branding, and things like that. Any quick pointers as to what other factors go into determining your ROI, and how you'd go about putting a dollar figure on these would be really appreciated.
ROI is exactly Return On Investment.
If you invest $x.xx in a click and you sell a product for a profit of $y.yy your ROI is the difference.
