Google readies ad syndication program

[rcjordan]

Google plans to launch an advertising syndication program within the next two months, according to the company's Web site. The program is part of its AdWords service, which lets companies buy text-based ads tied to keyword searches on Google. By syndicating the advertising, marketers' messages would appear across several other search provider sites as well.

cnet [news.cnet.com]

[heini]

Yeah finally it hits the mainstream news.
WebmasterWorld members of course knew this as early as 22 December:

Mike_Mackin: Adwords partners - what a tease [webmasterworld.com]
and:
http://www.webmasterworld.com/forum3/1749.htm [webmasterworld.com]