Web advertising rates in the UK

where can I find some numbers?

[fom2001uk]

Where can I find some industry standard web advertising rates for the UK?

I've tried the usual new media pubications but there's nothing in there. Are there any general guidelines, ballpark figures, etc?

[ronin]

Err... what kind of advertising?

[Michael Anthony]

If you're looking to spend fairly big money (Say £10k a month plus), talk to one of the big boys in the online agency world. Can't post here due to TOS, but a G search on Digital Media or Online Advertising Agency would be a good place to start.

If it's for purely academic purposes, I would suggest some of the online research tools such as nielsen ratings, digitalp*int or possibly even Google and Overture's keyword suggestion and traffic estimation tools may help.

Perhaps you could explain the purpose of your query more fully and we could provide better help?

[Matt Probert]

Try Adviva. They are a UK online advertising agency.

Matt

[longen]

In the early 90's there was a massive UK directory called B.R.A.D which i think means "British Rate and Data". I used to see it in central libraries - worth enquiring about it.