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I would love to get some pointers on how to create good portal content, comparable to MSN content and on how to attract good advertisers. Would rich media banners be better for our website?
We have around 15,000 email subscribers who login to their accounts on a daily basis and other traffic comes from the search engines as we have a very high listing on Yahoo and Google.
Any help appreciated!
[edited by: Drastic at 6:15 pm (utc) on June 30, 2005]
[edit reason] removed specifics [/edit]
My suggestion would be to build several sites around it, so if it is targetting webmaster, make a couple new domains for web tools, SEO stuff etc, target the high paying key words, link to it off the portal and with that type of traffic it will be indexed in google as well as get your visitors around 50 to 100 a day who will be clicking on high paying targetted ads.
where did you get it from that adsense doesn't accept portals? it would depend on the subject matter of your website ... so what industry/subject do you cover?
also miklo, you said "I would not have a clue on which keywords I should focus." ... how adsense works is that you put their code on your website and it will serve targeted ads depending on the existing content on the specific pages. so you don't have to worry at all about 'which keywords'.
We have applied for Adwords some time ago, but we were not accepted because they do not allow portals or search engines. (We also have a search feature on our website.)
Also, there is no real content on the website. There are some search features and streaming news. Most vistors have an email address with us and the rest is coming through search engines. We already use FastClick, along with some other advertising companies.
Hope this answers some of the questions.
Anyway, just another question: How do you add geo targeting for advertising? Can you do this yourself, or are there any programs available where you can add this feature for default banners/text links?
For instance, we use FastClick and Websponsors, but as far as I know, geo-targeting is not an option with these programs.
Just wondering how to do this or what code you would need to implement.