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I appreciate it if someone could lead me to the right way. One million of impressions, not targeted, with visitors worldwide, a respective ratio from US and Europe certainly worth more than a few hundreds of dollars. Or am I thinking wrong?
For untargeted traffic that may not be a bad amount of profit.
Also, are those impressions "page impressions" or "ad impressions"? If you select the different channels individually it's giving you ad impressions, while aggregate will give you the actual number of page impressions.
We cannot speak about being targeted/untargeted here as each freely hosted site have targeted google advertisements on its header, something that no another advertising company can compete with.
Alright I would stick with Google Adsense for now, but what are your suggestions beside it? Should I advertise for cheap CPM ads using Google Adwords? Should I place a banner on the freely hosted sites that links to another site of mine with higher revenue of higher EPC? Should I sell text link ads on them?
Or do you have better suggestions?
What size AdSense banner are you using? Switching from 468x60 to 728x90 will likely more than double your earnings. Also, if you can match the colors in the AdSense blocks to the ads on the pages, that might help. You would probably have to do that manually, focusing on the higher volume sites/pages.
You could try to categorize the sites and put relevant category-specific affiliate ads up, but for untargeted worldwide traffic, it's hard to do better than AdSense. You would probably need to combine that with geo-targeting to maximize results.