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2 million hits/ month and no real money

What do I need to do



7:26 pm on Jun 22, 2005 (gmt 0)

10+ Year Member

I run a nightlife site which covers a major metropolitan area in Southern California. It's a great site. well laid out, I get tons and tons of repeat visitors. It's updated regularly. It has club reviews. A lot of people turn to it as the authority when they want to know where to go out in this area. I get tons of fanmail. The only negative I can think of is that a lot of people who don't live anywhere near the area just come by to check out all the pictures of pretty girls in the nightlife scene out here and are never going to go to any of these places because they live 3000 miles away.

The site has been up for 3 years. It's got pretty decent SEO. It currently gets about 1.8 million hits a month and growing. It gets over 11,000+ visits a month. 2 months ago I started collecting email addresses when you click on the pictures and I currently have about 2,500 legitamate opt-in subscrbers for a newsletter that has yet to go out.

I've put adSense on most pages, and it really doesn't do much at all. Maybe $50/month.

My question is HOW do I make money on this site? I will be the first to admit that I'm a great creative guy and a lousy business guy. I don't know what to do here. It's not a huge site, but almost 2 million hits a month seems pretty substantial to me. And it's a very targeted audience - young people probably 18-35, trying to figure out where to go out at night..... and then throw in some lookers that just want to scope out the hot girls.

My thoughts are I need to hit up bars, clubs and promoters in the area and try to get them to banner-advertise on the site. When the email database gets large enough, I can charge them to advertise on a calendar-of-events type newsletter that goes out. And they can advertise their club/event.

Anybody have any thoughts/ideas? Am I on the right track? Is there something I'm totally missing? Right now I make $50/month on this site. Can I ever make enough money to do this full time - say $5,000 a month? Is that possible with the traffic I have now or do I need to build way more traffic first? I mean I started this thing for fun, but it's big enough now that I feel really, really stupid for not making more money on it.


3:14 pm on Jul 13, 2005 (gmt 0)

10+ Year Member

the biggest problem here is that I bet 90% of your traffic is guys looking at pictures of girls, and this is a very hard market to sell to.

I think the key is to partner with a club, and tell all those guys looking at pictures that the next event will be at Bar X, and then they'll go there to see the girls in person....


6:21 pm on Jul 13, 2005 (gmt 0)

10+ Year Member

"the biggest problem here is that I bet 90% of your traffic is guys looking at pictures of girls, and this is a very hard market to sell to."

Yep! I totally agree with that one. It's definitely not the "I'm shopping" user. It's the information foraging user, and they're just out looking at the girls. Although it is a nightlife site, not a porn site. It exist to identify "good" spots to go to. 2 things that I've heard that I think might work would be an affiliate program with an online ticketing site - I actually approached one but they aren't taking on any more affiliates until they complete a huge site redesign on thier end. So that's on hold. I think another good idea as someone suggested - some sort of a guest list where I get.... whatever, $2 or $3 a person for everyone who signs up then shows up at whatever bar.


7:06 am on Jul 14, 2005 (gmt 0)

10+ Year Member

Miklo, nice idea with Fastclick however its unlikely to work for two reasons:

1) the site will get rejected for being "adult" themed

2) if not rejected you'll have a site covered in tacky smilie ads with shockingly low CPM rates.

I've tried them and ditched them.


6:20 pm on Jul 14, 2005 (gmt 0)

10+ Year Member

Yes, they already rejected me a while back. No loss, I didn't really see that as a good fit anyway.
This 34 message thread spans 2 pages: 34

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