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Non profit to profit

need advice on advertising

9:49 pm on Jun 15, 2005 (gmt 0)

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joined:June 15, 2005
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Having spent my entire web career in the academic, non-profit and government sector, I now work for a for site interested in generating ad revenue -- but of course I don't know a thing about making money! I've done some basic SEO and moved the site from a 0 to 3 page rank and have signed us on to adsense. We are now getting requests from other sites wishing to advertise with us (text or banner ad) and I don't know what to charge them or how to charge them (page views vs a flat monthly rate). What's the going rate for ads on a site with a page rank of 3 and should I go with text or banner ads or both, monthly rate or page views? I believe I'll be able to easily increase this ranking with a bit more SEO.
10:58 pm on June 15, 2005 (gmt 0)

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joined:Mar 2, 2005
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With a PR3 website, you probably won't get more than a few bucks a month.

Honestly you'll need PR7 to make any real money selling links... and it's usually a monthly rate.

12:33 pm on June 16, 2005 (gmt 0)

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joined:June 18, 2004
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I've got a couple of PR4 sites. What is the main difference between a PR7 and a PR4 site? Traffic? Links?