Advertiser Fees

[amjoe]

Is anyone else out there also a merchant using AM? I am wondering what Linkshare and Performics charge advertisers. I know CJ charges $0.30 or 30% of the publisher payout, whichever is larger. Also wondering if Linkshare, Performics, or CJ are flexible with pricing to be competitive. Thanks.

[laertes]

You might also look into Shareasale. They are quite competitive. Setup fee is 150$, with a minimum deposit of $50, and 20% of payout.

They are well respected by affilates for their anti-scumware stance.

I am pretty sure the other networks you mention are not flexible, unless you are a very large merchant on the order of Ebay or Dell.

[amjoe]

Thanks Laertes. I will definitely look into them. As far as the pricing structure goes on the other two, do you have any idea of what they look like? Thanks in advance.

[laertes]

Last I heard Linkshare was 10K$ setup fees, min charges of 2000$/monthly against 3% of revenue.

"LinkShare charges around $10,000 to license their technology for the first year. Subsequent annual renewal fees are $2,000. LinkShare also charges approximately 3% of all sales generated through the program. They also offer three ongoing levels of service:

Client Services: LinkShare’s highest level of support. It’s defined as “Turnkey program management through LinkShare’s experienced team.” I the monthly fee for this service is approximately $10,000.

Account Executive Services: Defined as “Consultative program support through a single point of contact – your Account Executive.” With this option, the Account Executive provides launch assistance, software training “best practices,” semi-annual account reviews, and on-going support. Note that even with a dedicated LinkShare Account Executive, LinkShare still considers this “support”, and that your program is still “principally managed by your own team or individual.” I understand the monthly fee for this service is $3,000.

Client Support: Defined as “Basic technical support through a pool of Client Support Representatives.” After the initial program testing and launch, Client Support provides free technical assistance via phone, live chat and email.

In order to maximize the true potential of an affiliate program, many clients require the strategic and tactical assistance of LinkShare’s Client Services or Account Executive Services. For my clients, I recommend that they opt for the basic Client Support, since we have excellent knowledge of the LinkShare interface and do not require ongoing consultative support.

In conclusion, I generally recommend the LinkShare solution to merchants who have sufficient affiliate sales potential. For instance, a merchant should expect at least 25% of his overall Internet sales to originate from affiliate sites. If this translates to over $10,000 in sales per month, then you should consider LinkShare. In addition, because of LinkShare’s superior ability to handle/promote large product lines (multiple sku’s), if you offer many different products and/or services, LinkShare will allow you to promote and set up special commissions for each of them individually. This ability will become an important strategic strength of your affiliate marketing program that few others can accommodate as easily as LinkShare."

Googled Linkshare fees and found that. Performics I'm not sure.

[aleksl]

Google the web about Linkshare's problem of late. TOS disallows me to post links here, but there are larger affiliate forums out there where Linkshare problems are well discussed. If you need a bigger picture, or want to join one of the networks - do research.

May help you not to do ROI calculations to make a decision.