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Pay per action?

7:12 am on May 21, 2005 (gmt 0)

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Can any one explain me about pay per action?How can i create pay per action ads?Which search engine is working in pay per action basis?
11:23 am on May 21, 2005 (gmt 0)

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joined:Aug 15, 2004
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There are:
- pay per impression
- pay per click
- pay per action - such as commission on a sale or an amount for completing a form.

Ad servers like tribalfusion and fastclick pay per impression.
AdSense pays per click.
Commission Junction has merchants that pay for action.

2:24 pm on May 21, 2005 (gmt 0)

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Is a pay for action as same as a pay for lead? I always thought so.
4:49 pm on May 23, 2005 (gmt 0)

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joined:Apr 5, 2005
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Yes, a lead is an action. Also, a download can be an action and a purchase can be an action.

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