Forum Moderators: skibum
Seems to me that the author doesn't undertand the biz very well, especially considering that google only allows a certain # of text ads per page leaving a whole lot of room for affiliate ads. In the end I think the popularity of adsense only encourages more people to participate in affiliate advertising.
Curious to here what everybody else thinks.....
I've found that text links for purchase on review pages work very well for me, and I can ALSO run AdSense on those pages if I want to.
Maybe the death of indiscriminate affiliate marketing, but ad blindness was already affecting that before AdSense came along.
"Why would any webmaster feature a single graphic ad when that same space could be replaced by as many as five targeted text ads from Google?"
That quote shows you how deep his knowledge of affiliate marketing goes.
Why would any webmaster feature a single graphic ad when that same space could be replaced by as many as five targeted text ads from Google?
Well, this webmaster will favor the graphic ad, because my contextually targeted graphic affiliate ads have CTRs more than 10x greater than my Adsense CTRs. Even factoring in that an affiliate click does not automatically convert, I still earn more revenue from affiliate ads than Adsense.
Not to mention that because they are contextually sensitive and always on-target, my affiliate "ads" enhance my site, while too often moronically targeted Adsense ads at best amuse and at worst annoy and "ad blind" my site visitors.
