How to moneytize from a book site?

[Huiping]

Hello,

I am new to this particular forum. I was wondering if I could pick your brains on how to earn money from a book site.

I run a professional service and initially I came up with the book idea as a marketing tool to establish name recognition and generate leads for our service.

Then I thought of putting the book online and possibly generate revenue from the web site through banner sales and Adsense.

What are other ways related to revenue generating from advertising sales' point of view?

Thank you so much in advance.

Hp

[roldar]

Most people with book sites, in my experience, have tended to use Amazon.com's affiliate program.

They don't give you a huge percentage but they convert very well.

If it's your book that you want to push, you could try to sell it through Clickbank or some other e-sales type site.

[Huiping]

Thank you roldar for your reply.

I guess I should have phrased my question better. The book is a self-published one and I don't really want to make money from selling the book. But using it to generate advertising revenue seems more appealing.

But I guess it is no different from running a content site and trying to earn money through Adsense?

Huiping

[Jon_King]

Your book content will determine the ads for AdSense. AdSense does poorly on my books. The ads can be bizarre and way off the target audience.

An example, a published paper on Metallurgy for Jet Engines returns ads for nothing but toy pump-up water rockets and squirt guns.

Yea, doesn't convert very well.

[Automan Empire]

Huiping, wait till Rfung weighs in on this... I understand he started with books but is getting rich in other niches.
Becoming an Amazon affiliate might be a way to monetize your book site (as long as it isn't at cross purposes with other aspects of your operation.)

[MrSpeed]

wait till Rfung weighs in on this

I'm sure this comment will bring a chuckle to him.

Hey Rfung, How does it feel to be a guru :)

[jchampliaud]

I don’t think it’s just as easy as putting your book on line. You need to ‘tweak’ it so that it’s right for the web. Things like long pages don’t do well with AdSense IMO.

[Huiping]

Thanks guys for the reply. My book is written in FrameMaker and will be converted to HTML through Webworks.

I specified to my co-writer that the HTML pages are supposed to be short so no scrolling is necessary and also each page is to be between 15 to 30k so they load quickly.

I know through PPC research that the keywords in my service sector are hot and pay well. I am debating whether I would be better off earning advertising revenue through Adsense (perhaps running some competitive ads might be lucrative), or should I just keep competitor ads off my book site so that my leads don't get distracted away?

What do you guys think?

Also would it be bad to sell text link ads(by having a sponsors section) if my site has decent PR? If I were to do so, is there an intermediary service that helps you attract buyers?

Thanks guys in advance.

HP