Forum Moderators: skibum
Right now i use Fastclick banners, and Google adsense.
My pages are very dynamic and google ads fits very well on them, the main problem is that they pay per click. Since i added fastclick which pay me per view, Adsense started paying less. Any way i tried to be accept to Tribal fusion and was accepted.
Now i'm not sure if I should replace adsense with Tribal fusion ads, because they pay per view as well, and i have no experiance with them.
So, any recommendations? :)
Thanks.
You should read the TOS again. Better safe than in trouble.
Like other banner networks, it probably works best on medium- to high-traffic sites that haven't done well with AdSense.
They have a lot of crap like those smiley you are reffering to and also those annoying 'if it flashes you won' and lots more.
But their admin allows you to block ads on two levels. You can block per category (like sweepstakes, sound, gambling, ...) and per URL.
I have tried Tribalfusion in the past and I must say some of the ads look extremely professional. But I dropped them because performance was too low.
Also, as you will find, the TF interface is god awful.
This resulted in an income drop of 1/2 from Google and an income gain of a sad, sorry amount from Tribal Fusion. I won't do that again!surprised at this. TF are the best in impression paying ads. Obviously though "horses for courses" and if you get a good click through rate with adsense ads then why would you replace them with cpm ads?
My advice is to put Tribalfusion first and AdSense as defaults for Tribalfusion.
Block all pay per performance campaigns as AdSense is better on that. Then block all TF advertisers with campaigns that do not pay more than your equivalent AdSense average CPM.
If you are not happy with that keep blocking TF advertisers that pay a little more until you find a average CPM that AdSense does not seem to reach.
Currently I am making twice as much with TF than with AdSense because many TF advertisers pay very high CPM that I doubt AdSense ads every pay. However I am allowing pop-under and full page blocking ads to users logged in my site, as for now, they have an option to disable such ads if they really want to.
Also, is the rate the same for ads above the fold vs. (way) below the fold? If you have longish pages, sticking seldom-noticed ads at the very bottom of your longish pages seems like an easy (and dishonorable?) way to make some extra money.
However, since TF allows me to put ads also in newsletters, which is something that AdSense is not allowing for most of us, I can tell you that the effective CPM (what they pay me) of newsletter ads is over USD $3.00.
I only place ads at the top (full banner, leaderboard), medium rectangle and scrapers below the fold right near the content. Scrapers do not perform very well with pay per click campaigns. Since AdSense is not letting us choose only CPM campaigns for any type of ads, I only use TF and Fastclick in those ads.
BTW, I am considering CPM advertisers, because on my portal-like info site, people just aren't clicking on the Adsense ads. On almost every page, the many, many links in my page content are much more attractive and compelling than any of the Adsense URLs and links. (And I might add that I get more than 10X as many affiliate ad clicks than Adsense clicks. Go figure.)
TF, has some placement rules that they enforce to assure proper visibility of the advertiser ads, like for instance that full banners and leaderboards need to be above the fold.
One thing that many publishers do not seem to accept is that ads are only worth to advertisers only when you put them on the face of the site users so they really notice.
If you do not want to make ads visible to your site users, placing paid advertising is the wrong business for you.
If your AdSense ads are not being clicked, visibility is very likely your problem. If you apply to Tribalfusion and your traffic level meets their requirements, you have to place the ads where TF tells you because many advertisers pay high prices for campaigns placed by TF because they are commited to make it work for the advertisers.
How does Tribal Fusion handle "impressions fraud"? That is to say, where the publisher views his/her own web pages. I have a need to view my web pages frequently. Does Tribal Fusion have a way of filtering out my own page views?
What are Tribal Fusion's payment policies? Monthly? Or only when a certain minimum revenue threshold is met?
Sorry for all the questions, but with those answered, and answered to my satisfaction, I will contact Tribal Fusion directly. They would at least be a useful counterweight and alternative to Adsense.
As for monthly payments, I am not sure what the min. is, but I know they have one, maybe $100.
I only run image ads, no smileys, pop ups, pop unders, or other annoying stuff. The pay is decent.
I guess it all depends on the website and demographics, Adsense is purely CPC and TF is CPM, as we can offer a lot of impressions TF does well. Adsense relies on the reader clicking which in our case doesnt happen very often (we are a news website - they come, they read, they disappear).
I have blocked all the tacky smilie crap that TF has and they're still our best performing ad network. Average CPM so far this month is $2.18 which is far better than the $0.25 that you get from most other networks.
[tribalfusion.com...]