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Adsense vs. Tribal Fusion

         

addict3d

10:44 am on May 12, 2005 (gmt 0)

10+ Year Member



I have a website that has 12,000-16,000 unique visitors daily.

Right now i use Fastclick banners, and Google adsense.

My pages are very dynamic and google ads fits very well on them, the main problem is that they pay per click. Since i added fastclick which pay me per view, Adsense started paying less. Any way i tried to be accept to Tribal fusion and was accepted.

Now i'm not sure if I should replace adsense with Tribal fusion ads, because they pay per view as well, and i have no experiance with them.

So, any recommendations? :)

Thanks.

guitaristinus

10:52 am on May 12, 2005 (gmt 0)

10+ Year Member



Good Morning,

You went to the trouble of applying to Tribal Fusion, go ahead and run their ads for a day and see how it goes. It will be good for your own experience. I don't have any experience with them either. I don't suppose they're a ripoff.

asianguy

11:38 am on May 12, 2005 (gmt 0)



The last time i read the TOS. You cant put Google adsense with Tribal Fution or alike.

You should read the TOS again. Better safe than in trouble.

addict3d

12:03 pm on May 12, 2005 (gmt 0)

10+ Year Member



I said, replacing adsense with tribal fusion.
anyway thats not the issue i was reffering to.

alika

12:08 pm on May 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It will depend on your site. If you have a site that doesn't generate high click through rates but has lots of impressions, you'd do well with banner ad networks like TribalFusion. TF sometimes have better fill-rates than other banner ad networks and oftentimes better adverts (esp. compared to Fastclick), but what others do is to run a chain like have TF at start, then Adsense for default or have other networks like Fastclick or Burst in between.

bamamamma

2:21 pm on May 12, 2005 (gmt 0)

10+ Year Member



Tribal Fusion (for my site - your site results may vary) was the dumbest thing I have done this year. Went through their lengthy process, got approved and replaced Google links with their banner ads on about 1/4 of my pages. This resulted in an income drop of 1/2 from Google and an income gain of a sad, sorry amount from Tribal Fusion. I won't do that again!

NeedScripts

3:00 pm on May 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



TribalFusion on our site had been great. In many event, they were paying much higher than AdSense.

flyerguy

3:18 pm on May 12, 2005 (gmt 0)

10+ Year Member



My only knowledge of their ad inventory is those horrible half-page smiley skyscrapers. Are there -any- other ads they serve? er.. ":)"

europeforvisitors

3:28 pm on May 12, 2005 (gmt 0)



It's been a while since I used Tribal Fusion, but although it performed much better on my site than Burst! Media or FastClick did, it couldn't begin to compare with AdSense.

Like other banner networks, it probably works best on medium- to high-traffic sites that haven't done well with AdSense.

Zygoot

3:30 pm on May 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>My only knowledge of their ad inventory is those horrible half-page smiley skyscrapers. Are there -any- other ads they serve? er.. ":)"

They have a lot of crap like those smiley you are reffering to and also those annoying 'if it flashes you won' and lots more.

But their admin allows you to block ads on two levels. You can block per category (like sweepstakes, sound, gambling, ...) and per URL.

I have tried Tribalfusion in the past and I must say some of the ads look extremely professional. But I dropped them because performance was too low.

darkmage

3:50 pm on May 12, 2005 (gmt 0)

10+ Year Member



There are some other problems too. Although you can turn them off, TF uses a stack of popups, interstits, flash ads and other stuff that visitors hate. If it's not one of these ads, then it will probably pay only $0.50 CPM and then there is the other stings of TF only give 55% and they rately provide 100% inventory. The headline CPMs frequently look impressive on some campaigns, but after all these factors, it gets very skinny.

Also, as you will find, the TF interface is god awful.

elguapo

4:29 pm on May 12, 2005 (gmt 0)

10+ Year Member



TF only earns 1.3% of our Adsense earnings on a daily basis. Not even enough to buy me a bucket of Kentucky Chicken.

petra

5:34 pm on May 12, 2005 (gmt 0)

10+ Year Member



I used them for a while and their best money makers are the intrusive ads so I decided to remove them.

blairsp

5:35 pm on May 12, 2005 (gmt 0)

10+ Year Member



This resulted in an income drop of 1/2 from Google and an income gain of a sad, sorry amount from Tribal Fusion. I won't do that again!
surprised at this. TF are the best in impression paying ads. Obviously though "horses for courses" and if you get a good click through rate with adsense ads then why would you replace them with cpm ads?

cyberair

4:08 am on May 13, 2005 (gmt 0)

10+ Year Member



TF and Adsense not allowed on the same page?

I have read the TOS and don't find where this is said. TF is just like FastClick and Burst after removing their intrusive ads, and pop ups.

mlemos

5:56 am on May 13, 2005 (gmt 0)

10+ Year Member



I have been running Tribalfusion and AdSense for over two years. It works wonders if you know how to tune them to maximize earnings. It seems to me that those that are complaining about Tribalfusion just do not know how to do it.

My advice is to put Tribalfusion first and AdSense as defaults for Tribalfusion.

Block all pay per performance campaigns as AdSense is better on that. Then block all TF advertisers with campaigns that do not pay more than your equivalent AdSense average CPM.

If you are not happy with that keep blocking TF advertisers that pay a little more until you find a average CPM that AdSense does not seem to reach.

Currently I am making twice as much with TF than with AdSense because many TF advertisers pay very high CPM that I doubt AdSense ads every pay. However I am allowing pop-under and full page blocking ads to users logged in my site, as for now, they have an option to disable such ads if they really want to.

berto

12:51 pm on May 13, 2005 (gmt 0)

10+ Year Member



What is the typical CPM for Tribal Fusion? No popups, popunders, or floaters--just straight ads at fixed positions that I would specify.

Also, is the rate the same for ads above the fold vs. (way) below the fold? If you have longish pages, sticking seldom-noticed ads at the very bottom of your longish pages seems like an easy (and dishonorable?) way to make some extra money.

mlemos

1:37 pm on May 13, 2005 (gmt 0)

10+ Year Member



It is kind of hard to tell what is the average CPM without popunders and other rich media ads because when you enable those other full banner, leaderboard, rectangle and scrapper campaigns from the same advertisers are enabled.

However, since TF allows me to put ads also in newsletters, which is something that AdSense is not allowing for most of us, I can tell you that the effective CPM (what they pay me) of newsletter ads is over USD $3.00.

I only place ads at the top (full banner, leaderboard), medium rectangle and scrapers below the fold right near the content. Scrapers do not perform very well with pay per click campaigns. Since AdSense is not letting us choose only CPM campaigns for any type of ads, I only use TF and Fastclick in those ads.

berto

1:55 pm on May 13, 2005 (gmt 0)

10+ Year Member



So are you saying that one has to accept the total Tribal Fusion package? That you can't reject all the annoying stuff--the popups, popunders, etc.--and just accept the fix-placed, static banners?

BTW, I am considering CPM advertisers, because on my portal-like info site, people just aren't clicking on the Adsense ads. On almost every page, the many, many links in my page content are much more attractive and compelling than any of the Adsense URLs and links. (And I might add that I get more than 10X as many affiliate ad clicks than Adsense clicks. Go figure.)

mlemos

5:36 pm on May 13, 2005 (gmt 0)

10+ Year Member



No, you have total control of which kinds of ads you place that TF enables for your site zones. You can exclude ads with pop-unders, but obviously the remaining campaigns pay much less. If you avoid placing such campaigns, you can only blame on yourself for not making as much money as you could.

TF, has some placement rules that they enforce to assure proper visibility of the advertiser ads, like for instance that full banners and leaderboards need to be above the fold.

One thing that many publishers do not seem to accept is that ads are only worth to advertisers only when you put them on the face of the site users so they really notice.

If you do not want to make ads visible to your site users, placing paid advertising is the wrong business for you.

If your AdSense ads are not being clicked, visibility is very likely your problem. If you apply to Tribalfusion and your traffic level meets their requirements, you have to place the ads where TF tells you because many advertisers pay high prices for campaigns placed by TF because they are commited to make it work for the advertisers.

cyberair

5:40 pm on May 13, 2005 (gmt 0)

10+ Year Member



TF is giving me about $1 CPM net. This is with only good banners. I have removed every annoying type of advertisement they offer.

berto

6:27 pm on May 13, 2005 (gmt 0)

10+ Year Member



Even at just $1 CPM, that beats what I'm making with Adsense (on my portal site).

How does Tribal Fusion handle "impressions fraud"? That is to say, where the publisher views his/her own web pages. I have a need to view my web pages frequently. Does Tribal Fusion have a way of filtering out my own page views?

What are Tribal Fusion's payment policies? Monthly? Or only when a certain minimum revenue threshold is met?

Sorry for all the questions, but with those answered, and answered to my satisfaction, I will contact Tribal Fusion directly. They would at least be a useful counterweight and alternative to Adsense.

cyberair

7:50 pm on May 13, 2005 (gmt 0)

10+ Year Member



When a publisher views his own site, after about 5 pageviews, the system starts to show PSAs so you won't confront any impressions fraud. They understand that you have to view your site constantly.

As for monthly payments, I am not sure what the min. is, but I know they have one, maybe $100.

I only run image ads, no smileys, pop ups, pop unders, or other annoying stuff. The pay is decent.

netsnets

5:34 am on May 14, 2005 (gmt 0)

10+ Year Member



i liike tf. right now they're kicking burstmedia's asses, and of course they have better ads than fastclick. my site isnt made for adsense, so right now tf is our best. we get about 1.20-1.40 cpm from them

buksida

7:12 am on May 16, 2005 (gmt 0)

10+ Year Member



I have been running TF and Adsense together for the last six months and TF way out performs adsense.

I guess it all depends on the website and demographics, Adsense is purely CPC and TF is CPM, as we can offer a lot of impressions TF does well. Adsense relies on the reader clicking which in our case doesnt happen very often (we are a news website - they come, they read, they disappear).

I have blocked all the tacky smilie crap that TF has and they're still our best performing ad network. Average CPM so far this month is $2.18 which is far better than the $0.25 that you get from most other networks.

cyberair

3:09 pm on May 16, 2005 (gmt 0)

10+ Year Member



Another benefit you get with TF is that they actually represent you in ad sales and sell category specific ads too. When a targetted advertising campaings run in your site, CPMs can go to as high as $18. This of course is not typical, but it does help bring up the average.

watchthis

11:59 pm on May 16, 2005 (gmt 0)

10+ Year Member



Strange, when we advertised on Tribal Fusion's PDA catergory we paid $9 cpm for a 468 by 60 banner.

Strange that they pay thier publishers so little.

mlemos

1:48 am on May 17, 2005 (gmt 0)

10+ Year Member



Not all add categories cost the same. PDA category is the most expensive as you may see here:

[tribalfusion.com...]

watchthis

9:29 am on May 17, 2005 (gmt 0)

10+ Year Member



It seems their prices have dropped somewhat

mlemos

4:18 pm on May 17, 2005 (gmt 0)

10+ Year Member



$9.00 is the price for PDA category leaderboards (728x90). What happens is that whenever possible (publishers use variable size tags), 468x60 are replaced by 728x60.