Press releases - where to send them?

I have a new product to launch

[IanTurner]

I have a new product to launch and need to send out some press releases. Where are good places to send them?

The market is PDA / PocketPC.

[Mark_A]

"I have a new product to launch and need to send out some press releases. Where are good places to send them? The market is PDA / PocketPC."

Seems a silly question .... to editors and journalists for magazines papers and tv programmes which are relevant in the area of pcs and pdas plus of course your company website .. sounds like your press release was not or will not be written by a PR pro which probably means you will have to generate your own mailing list and your copy will be less likely to get pasted because they may have to rework it before it looks like theirs .. you could also go for reviews and get a forward schedule of when such items are planned to be reviewed so you can ensure the right people get demo samples in time for inclusion etc etc ...