Determining CPM

How to

[thvi]

What would be the best way for us to determine our CPM? Given a few variables, unique visitors, page views, session length, is there any formula that can help us to determine what the CPM for text ads or banner ads should be for us?

Is there an alternative method: such as seeing keword prices and working backwards? Are the major SE's keyword prices even available?

How do you do it?

Thanks,

thvi

[MovingOnUp]

Are you talking about selling banner ads on your site?

Run AdSense in the spot for a few days and see what CPM you earn with that. That should be the absolute minimum you should accept. In fact, I would recommend at least twice that much.

[thvi]

Hello,

Thanks for writing! We don't have adsense up yet, but will, hopefully, soon. Please can you give an example of what we might see? How after we have adsense there, the data we will have and how to use it.

Thank you so much,

thvi