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Pay per acquisition of a free account

is this realistic?

     
5:05 pm on Apr 22, 2005 (gmt 0)

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I'm working on a little website that provides a paid service for businesses and a free service for individuals. We've had a huge boost in business sales but those businesses aren't happy unless we have more free individual users on the site.

Basically we need to get more people to sign up for the free service and we are already doing some CPC campaigns. My question: Is it unrealistic to start a CPA campaign that is maybe $0.50-$1.00 for a signup to a free service. Our free service does not collect credit card info or anything like that and is NOT adult related.

If it is realistic, is there any affiliate programs that deal with CPA that low? CJ and Advertising.com already work with us on the business side where CPA is closer to $30 per acquasition, but they won't do the free ones.

Thanks for your replies!

2:37 am on Apr 23, 2005 (gmt 0)

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Good question. What industry is this in?
12:00 pm on Apr 23, 2005 (gmt 0)

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CJ should work with you on the free signups. They don't really care what's being signed up for, as long as they get their cut (30% with a minimum of $0.30 per transaction). Just create a second lead type in your existing advertiser/merchant account.
2:22 pm on Apr 25, 2005 (gmt 0)

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Its actually in the recruitment industry. Don't know if I can get too specific without violating TOS.