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Weather.com goes PFZ

     
12:44 am on Oct 16, 2001 (gmt 0)

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that's Pay For Zipcode

Weather.com Taps Amazing Media for "Do-It-Yourself" Ads [internetnews.com]

12:53 am on Oct 16, 2001 (gmt 0)

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We're beginning to see the beginning of the robotic customer service age :)
1:04 am on Oct 16, 2001 (gmt 0)

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>robotic customer service.

Yep, it's do-able for advertising. GoTo and Google are training everyone.

The trouble with Weather.com would be the conversions. I have doubts that someone mounting a $210 banner campaign is going to be willing to pay for pure branding.