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Luckily, I don't rely heavily on goto, just supplementary. I haven't added any bids since the min. bid increase. (I work with low EPVs)
I wonder what they're up to, and why they're doing this. Are merchants not liking their biz names being listed by affiliates? Hmmmm...
From a advertisers point of view, I have seen the referals from the recognizable partners decrease and and an increase of referals from - in my opinion "questionable" partners.
I have posted my concerns of this in the "Pay for Clicks" section. And I have questioned GoTo on this.
However to date they have not addressed my concerns to my satisfaction.
As an advertisor I wish they would review the relevancy of some of their newer "parnters".
This month I will marginally (45%) reduce my GoTo spending on my client sites and redirect it to other programs and efforts.
As they slip in quality referals so will my advertsing dollars.
Slippery slope guys.