[datapipe.com.]. Notice the girl on the right is shot from above. Diamond is doing the same with all there Rio MP3 player ads. I've seen this technique used so much lately that it is almost a trend. Why? What's the power in the overhead shot? At first I thought it must be a perspecitive to give the teenage set the feeling they are looking down a womans top - seriously - that is the only thing I can come up with.