Welcome to WebmasterWorld Guest from 50.16.24.12

Forum Moderators: eljefe3 & skibum

Pay-per-click or Pay-per sale

which is better?

   
8:24 pm on Mar 21, 2005 (gmt 0)

10+ Year Member



Hello people,

I'm looking into setting up an affiliate program, and was curious what would be better. From an affiliate perspective, would a cost per click program be better than a cost per sale, or vice versa? Thanks.

Dave

8:34 pm on Mar 21, 2005 (gmt 0)

10+ Year Member



I know this isn't exactly the answer to what you are asking but for administrative reasons I would say you should definitely go with PPS over PPC.

But, from a legit affiliate's perspective it would all depend on your campaign's metrics. Things to consider would be payouts, click to conversion, and click through rates.

9:12 pm on Mar 21, 2005 (gmt 0)

10+ Year Member



Affiliates with high quality, relevant traffic will strongly prefer PPS.

Affiliates with lower quality, unrelated traffic will prefer PPC.

Which affiliates do you want?

 

Featured Threads

My Threads

Hot Threads This Week

Hot Threads This Month

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved