I'm looking into setting up an affiliate program, and was curious what would be better. From an affiliate perspective, would a cost per click program be better than a cost per sale, or vice versa? Thanks.
8:34 pm on Mar 21, 2005 (gmt 0)
I know this isn't exactly the answer to what you are asking but for administrative reasons I would say you should definitely go with PPS over PPC.
But, from a legit affiliate's perspective it would all depend on your campaign's metrics. Things to consider would be payouts, click to conversion, and click through rates.
9:12 pm on Mar 21, 2005 (gmt 0)
Affiliates with high quality, relevant traffic will strongly prefer PPS.
Affiliates with lower quality, unrelated traffic will prefer PPC.