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Pay-per-click or Pay-per sale

which is better?

     
8:24 pm on Mar 21, 2005 (gmt 0)

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Hello people,

I'm looking into setting up an affiliate program, and was curious what would be better. From an affiliate perspective, would a cost per click program be better than a cost per sale, or vice versa? Thanks.

Dave

8:34 pm on Mar 21, 2005 (gmt 0)

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I know this isn't exactly the answer to what you are asking but for administrative reasons I would say you should definitely go with PPS over PPC.

But, from a legit affiliate's perspective it would all depend on your campaign's metrics. Things to consider would be payouts, click to conversion, and click through rates.

9:12 pm on Mar 21, 2005 (gmt 0)

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Affiliates with high quality, relevant traffic will strongly prefer PPS.

Affiliates with lower quality, unrelated traffic will prefer PPC.

Which affiliates do you want?

 

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