Forum Moderators: skibum
Anyone have info, percentage each way, etc?
Thanks.
It seems to be a service that faciliates publishers to run their own AdSense type ads.
AdSense-type? I think they were shorter text ads a few months ago. Now they do look like AdWords with a lot more text.
I tried it for at least six months for a client after hearing good things about it. At the time I hadn't learnt that something that works for some unstated niche for someone else does not necessarily work in yours. IIRC the client (a b2b service) got zero signups.
Email support was very proactive, e.g. try this publication, try that - but that was the rep's job - to make you spend and to appear to be consultative.
I also found it irritating that some of the publications rejected you if your niche was not the same as theirs. e.g. if I tried to advertise a widget business service to accountants, it was rejected. Did they accept only accounting ads in an online accounting magazine? A rep suggested that I advertise in a widget publication, but I declined, because the analogy was like advertising a car repair service in a publication read by automotive engine designers. OK, the client also makes software, so I tried advertising in an online computing publication. Rejected, and there was no explanation.
