A Small Piece of a Big Pie or A Big Piece of a Small Pie

what would you prefer to go after?

[tsinoy]

Many people are looking for niche markets and granted that there's probably a lot more out there that are still untapped. But my question is, won't be a mature market be as profitable as a niche market and more scalable?

Mature market 10 million searches a month you get a small peice of that market.

Niche market 50000 searches a month you get a big piece of that market.

what would you prefer to go after?

[MovingOnUp]

I's a whole lot easier to profit from a niche. With a large market, you have smaller effective CPM and CPC rates (just look at the high-traffic examples people have posted here). With a niche, you're able to turn that more focused traffic into considerably higher CPM and CPC rates.

[wellzy]

I do it both ways. I have entire sites built around small markets, but alot of my money comes from small pieces of the big pie. The traffic volume is so large that even my small piece is big. Hope that makes sense.

wellzy

[cagey1]

Reporter: Hey, Willie, why do you rob banks?

Willie Sutton: Because that's where the money is.

Sutton later maintained he never uttered his famous quote, and claimed he robbed banks because he enjoyed it.

Either way, it's still appropriate. Either concentrate on a high value market with lots of cash or on a niche market that you enjoy.

Double bonus if you enjoy puttering around in a niche that gushes money (except for robbing banks).