Why increasing competing PPC services will be good for publishers

[vabtz]

Read something interesting that has made me change my outlook on the impact of the increasing number of PPC programs.

He estimated that just 500,000 companies advertise on the Internet, compared with about seven million in the Yellow Pages.

I thought the pie of advertisors out there wasn't going to increase signifigently but I guess I am wrong if those numbers are to be beleived.

Got this from the WSJ ( [online.wsj.com...] )

[jorj]

"The Page You Requested Is Available Only to Subscribers"

can you post a summary here?