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Earnings potential?

     
7:19 pm on Feb 19, 2005 (gmt 0)

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I know someone posts one of these almost weekly, but here goes:

20 million page views per month
1 million unique visitors per month

I've inherited the site due to someone passing away. The site is a single page and currently has no ads, which is why its a single page and so many people directly link to it. It has a page rank of 6/7 on Google and has over 4000 direct links to it.

I'm interested to know what some very conservative estimates are for the site's potential income. It provides a service of sorts and really has no content.

7:59 pm on Feb 19, 2005 (gmt 0)

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I think the site you're talking about is something in the entertainment sector?

For those kind of sites CPM-based banners are generally the best thing. Try signing up for services as Fastclick, Burst Media, Casale Media. They pay you a certain amount per thousand visitors.

If it really has 20 million pageviews a month then here's a quick calculation. This calculation is based on one single ad that earns you an average of $0.20 per thousand visitors (higher should be possible).

(20,000,000/1000) * $0.20 = $4000 a month.

11:04 pm on Feb 19, 2005 (gmt 0)

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One page, 20mil page views, 4K inbounds, decent PR and no content. I didn't think it was possible... I'd try Adwords.

Welcome to WW vikkiv.

12:03 am on Feb 20, 2005 (gmt 0)

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For high-volume untargeted traffic those Free smiley/Free iPod/Free anything type ads work ...

Run the freebie offer according to your audience ,for ex Free ipod for a teen/women demographic or Free Laptop/circuit city card for a tech audience!

1:50 am on Feb 20, 2005 (gmt 0)

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how the heck is that even possible? please somebody elabarote on this one for those narrow minded folks like moi!
4:53 am on Feb 20, 2005 (gmt 0)

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Aff:

The "Free widget" websites work via viral marketing and affiliate payouts. Each person trying to get a free iPod has to sign up for an offer and get 5 friends to do the same. These free widget companies get money for signing people up for stuff, obviously more than it costs to buy the widget they offer for free (so thus they can make money). It works because the customers do most of the work passing it onto friends (you need 5 or so for most offers, otherwise no widget).

I don't recommend them, but if I were you and I got the highest payout from that, I'd do it.

5:36 am on Feb 20, 2005 (gmt 0)

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Thanks for the replies guys.

Can someone quantify some very realistic numbers?

Can it definately earn $1k/month? I just want to be realistic.

I dont want to fill the page with ads because people might not want to visit it anymore.

Zygoot -- do places that pay via CPM basically buy that spot, say a banner, 24/7? So if the page gets 20 million page views per month, I can assume they've bought all of them or will there be times when they dont have any ad to put there and the spot earns nothing?

Thanks again everyone.

5:38 am on Feb 20, 2005 (gmt 0)

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Let me clarify -- I dont want to fill it w/ ads, but I'd like to do one banner, maybe a few text links and ads. The page will remain simple and fast loading.
12:10 pm on Feb 20, 2005 (gmt 0)

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It's hard to estimate how much a site will earn. Best thing you can do is sign up for a few programs and try what earns you the most..

But $1000 a month should be surely possible with 20 million pageviews.

6:35 pm on Feb 20, 2005 (gmt 0)

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Definitely at least try Adsense. You might need to put some extra content on it to get in if they don't accept you at first, but it would probably be worth your time to experiment with Adsense and some other programs for yourself before you sell it.

I would think that most experienced people here could take a site like that and make significantly more than $1,000 a month.

Sites with that many links and that much traffic are worth a lot these days.

7:03 pm on Feb 20, 2005 (gmt 0)

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OK, am I the only one that doesn't get this math?

1 page web site x 1 million visitors = 20 million page views?

Does not compute.

7:41 pm on Feb 20, 2005 (gmt 0)

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Each visitor returns an average of 19 times?
7:59 pm on Feb 20, 2005 (gmt 0)

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Yes, each visitor returns multiple times.

It is one of those sites like worldtimeserver.com

Actually, I wouldn't be surprised if each of you hasn't visited it at least once in the past month.

Anyway, I do plan to add an "Enter Site" link and then provide content so as to not reduce the simplicity of the main page.

8:01 pm on Feb 20, 2005 (gmt 0)

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Actually, I didnt even see it in that light. Since visitors are likely to return, the site could give good brand name recognition to some big multi-national. The person visits and sees the same logo a dozen times per month or over the course of a year.

Thanks for bringing that to my attention.

11:08 pm on Feb 21, 2005 (gmt 0)

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Why not add a few pages to this website, with somewhat related topics, to expand page views and make site more sticky? This alone with increase earning potential.
11:39 pm on Feb 21, 2005 (gmt 0)

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All I want to know is...who's going to die next and leave ME a website with 1 mil uniques? :-)
12:15 am on Feb 22, 2005 (gmt 0)

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sorry siteseo, my wife has dibs on mine....
12:40 am on Feb 22, 2005 (gmt 0)

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"For high-volume untargeted traffic those Free smiley/Free iPod/Free anything type ads work ... "

Don't push that crap, just sell advertising.

5:26 am on Feb 22, 2005 (gmt 0)

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moose606,

Thats the plan. I will add about 2 dozen educational pages on the topic, as well as external links to resources around the net. This alone should raise the page rank from 6/7 to 8.

Also, the site has become popular due to its utility alone and not due to promotion. I plan to do some promotion through further link exchanges, etc.

The site currently has 5000 direct links pointing to it, I'd like to increase that to 10000.

Most likely if the site can bring in $4k/month as someone suggested, I may then hire a technical writer/web developer.

5:29 am on Feb 22, 2005 (gmt 0)

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TrustNo1,

I'm definately going to try traditional advertising first, as in sign up w/ doubleclick, tribal, fastclick, etc. Ideally I'd like to see at least $4k/month, if not more. If I can double the traffic, etc., I'd like to see at least $10k/month as the PR would go up as well.

If none of those produce any decent income, I *may* try something else although putting casino, adult, pharmacy, free ipods, etc., type of thing, will just kill the site's professional aspect.

Lets see how things go. I should be able to post the URL to the site within a week as soon as my lawyer gives me the go ahead.