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Advertising agencies

Try to find advertising agencies willing to buy some of our ad- space

         

yves

10:53 am on Aug 16, 2001 (gmt 0)



Hello
I am running an international financial site picking up in volume with more than 4000 visitors.
I am looking to get organise with advertising agencies in order to sell to them the advertising space we have on our site.
Can somebody give me the name of advertising agencies in the US.
Thanks
Regards

Drastic

5:14 pm on Aug 16, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi yves, welcome to WmW.

If you are looking for banner-broker type agencies, you might want to check out fastclick.com or valueclick.com.

CPM rates are far less than stellar right now, and you may be better off using one or more of the affiliate networks such as cj.com, onresponse.com, directleads.com, or websponsors.com. It takes more time and effort to manage your ads, but can be fruitful. Some of these companies have banner rotators, so you just pick the ads you want on their console, and just use 1 (or more) add codes on your site.

Using affiliate programs gives you the control over the ads you show, and allows you to tailor the ads to fit your demographic and site topic. This means you may be able to (sometimes tremendously) outperform the typical banner broker type deals. It does take more on your part to manage and evaluate the ads/merchants.

yves

7:21 am on Aug 17, 2001 (gmt 0)



Thank very much you for your answer.Much appreciated.
Regards