Forum Moderators: skibum
their estimate of potential clicks - the only barometer one can use when deciding to purchase ads - was way off the mark (in my case, over 90% off.)
and yes, i was using a highly targeted ad with the right audience... an ad that has performed well on other networks.
interestingly, i noticed that the overall performance quoted on adbrite for the site i bought did not dip significantly to correspond with my poor performance that week. there was only one other ad running on the site... and that means hat they would have had to have nearly double the number of projected clicks, while i had next to nothing, in order for the estimate of clicks to remain relatively stable.
highly unlikely.
as for customer service... uh, no.
i e-mailed them the second day of my scheduled 7-day run to ask about how we could improve this non-performing campaign and to express my concern that clicks were 90% off their estimates.
i wrote them again on day 4.
i received a "we can't do anything about it" e-mail on day 7.
But.. Not really bad as the cpm is around 10 cents, what is bad is that the payment terms is net 90.
From their FAQ:
When will AdBrite send my check?
AdBrite issues payment in US Dollars on a net-90 basis and mails checks on the last Thursday of every month. If your net-90 revenue does not meet your minimum check amount, this revenue will roll over to the following month. Your minimum check amount is $20.00 by default, but you may change it to any value you like - even $0.00.
Why does AdBrite issue payment on a net-90 basis?
This is an anti-fraud measure protects you from billing disputes, as most credit card companies do not allow chargebacks after 90 days.
A better, and yet similar operation is Linkworth, who while we weren't overly impressed with (in terms of revenue), do pay on time.
Matt
